Which concept is used to gather information by asking questions targeted to a specific audience?

• A. Survey
• B. Poll
• C. Census
• D. Interview

Answer: (A)

A survey is used to gather information by asking questions targeted to a specific audience. It relies on a prepared questionnaire aimed at a defined group, so the data collected can be analyzed for patterns and trends within that audience. Surveys are flexible in how they’re delivered—online, by phone, or on paper—and are designed to yield comparable results across respondents, making them efficient for collecting broad information from a chosen group.

A poll typically seeks quick opinions on a single issue and is often less about a defined, structured audience. A census aims to count every person in an entire population, not just a targeted group. An interview involves direct, in-depth questioning with individuals, which provides rich detail but is less scalable for reaching a specific audience.